Tuesday 11 September 2018

Bryan McMillan: An Introduction to Sales

Bryan McMillan, the seasoned principal of Issachar Group, LLC, knows that the most successful businesses do well, in part, because of an extensive knowledge of sales, and he is aware that tips such as the following will help new business owners get on the right track:


·         Sales are actually more about listening than they are about talking. It’s crucial that you deeply understand the needs of your customers, and your goal is to figure out how you can meet those needs in the most intuitive way possible. They need to know what you do better than everyone else and why.

·         Relationship-building is one of the most important parts of sales. You have to build and maintain trust with your customers, giving them a reason to like you and subsequently buy from you.

·         Your customers need to know how you plan to help them, so don’t spend your time talking about why your product is great. Tailor the conversation to their specific needs.


Bryan McMillan is based in Southlake, Texas.


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